Nydia Sahagún
Speaking

Keynotes on multicultural consumers and enterprise growth

I speak to executive teams, marketers and industry audiences on how multicultural consumers drive enterprise growth. My perspective comes from 25 years building brands for Hispanic, LGBTQ+ and diverse audiences at Target, Wells Fargo, Humana and UniVista Insurance, in English and Spanish.

Talks

  1. 01
    Signature keynote

    The Multicultural Consumer Is Your Growth Strategy

    Multicultural consumers drive the majority of U.S. population growth, yet most brands still treat them as a side budget. How leaders move multicultural insight into the core plan, fund it and measure it against the P&L.

  2. 02
    Keynote or fireside chat

    Earning Trust Across Cultures in Regulated Industries

    What it takes to win Hispanic, LGBTQ+ and diverse consumers in insurance, healthcare and financial services, where trust decides every purchase. Lessons from building brands in three of the most regulated categories in America.

  3. 03
    Keynote or executive workshop

    Building AI Marketing That Works for Every Consumer

    AI is reshaping how brands target, create and personalize. A practical framework for keeping AI-driven marketing accurate, relevant and fair for multicultural audiences, informed by my work on the ANA AIMM AI Steering Committee.

Audiences

  • Industry conferences
  • Executive leadership teams
  • Private equity portfolio summits
  • Employee resource groups
  • Spanish-language events

Book Nydia to speak.

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