Nydia Sahagún, Chief Marketing Officer

I build marketing engines that help leadership teams unlock new growth.

Nydia Sahagún

A C-suite marketing executive with 25 years of leadership spanning Fortune 50 enterprises and private equity-backed growth.

I lead at the intersection of brand, growth and the P&L. My work gives organizations a clear strategic foundation, a marketing engine accountable to measurable results, and teams built to scale. I also advise CEOs, presidents and growth leaders on growth strategy, brand and marketing organization design.

I have led enterprise brand, portfolio and growth strategy at Target, Wells Fargo and Humana, and today serve as Chief Marketing Officer of UniVista Insurance, building the brand and marketing engine for a $1B premium insurance brokerage. I am a bilingual leader with deep expertise in multicultural consumers and multi-market expansion.

$400M+

Incremental sales from a single national campaign

143%

Of growth goal delivered, with acquisition costs cut by a third

150+ centers

Led launch and integration marketing for new and acquired centers, scaling a national care network to 340+, including The Villages Health, Cano Health and former Walmart Health sites

Where I create enterprise value

Full-funnel growth

Brand and performance marketing unified into one engine for acquisition, retention and lifetime value.

M&A marketing leadership

Marketing strategy for acquisitions, including brand integration and customer onboarding at scale.

Data and measurement

Executive scorecards, attribution and predictive modeling that make marketing accountable to the P&L.

Brand and portfolio strategy

Positioning and brand platforms that give organizations a strategic foundation and a clear reason to be chosen.

Multicultural and multi-market leadership

National strategy with local relevance, grounded in deep insight into Hispanic and diverse consumers.

Organization building

Marketing functions designed for scale, led through coaching and high-performing, cohesive teams.

Marketing advisory for leadership teams looking to unlock new growth

Strategic marketing counsel drawing on 25 years as an enterprise operator.

  • Growth engine assessment and roadmap
  • Brand strategy and positioning
  • Marketing organization design
  • Value creation and post-acquisition integration
  • Multicultural market strategy
  • Ongoing advisory
View advisory services

Speaking

Keynotes and executive conversations on how multicultural consumers drive enterprise growth.

  • Signature keynoteThe Multicultural Consumer Is Your Growth Strategy
  • Keynote or fireside chatEarning Trust Across Cultures in Regulated Industries
  • Keynote or executive workshopBuilding AI Marketing That Works for Every Consumer
View speaking topics

Experience

  1. 2026 to presentUniVista InsuranceChief Marketing Officer
  2. 2020 to 2026Humana, CenterWell Primary CareAVP, Portfolio, Brand, Product Marketing and Strategy
  3. 2016 to 2020Wells FargoSenior Vice President, Marketing and Brand Strategy
  4. 2012 to 2016TargetSenior Director, Brand Marketing
  5. 2008 to 2012Sears HoldingsMarketing Director, Sears and Kmart

Education

MBA, Kellogg School of Management, Northwestern University
BA, Marketing Communications, Columbia College

Leadership development

Korn Ferry Executive Advancement Program
Deloitte Next Gen CMO Academy

Thought leadership

Author, "Diversity is good business," Journal of Brand Strategy, 2019
Co-lead, ANA AIMM Case for Change, 2018

Industry

ANA Alliance for Inclusive and Multicultural Marketing, AI Steering Committee
Bilingual, English and Spanish

Industries

  • Consumer packaged goods
  • Retail
  • Financial services
  • Healthcare
  • Insurance

Let's talk about growth.

For advisory engagements, board service and speaking.

Email Nydia